Beyond Boundries

Beyond Boundaries

Harley-Davidson MY25 Brand Film

Beyond Boundaries is one of four hero episodes created for Harley-Davidson’s Model Year 25 brand campaign launch. Filmed across Utah’s rugged terrain, the piece was crafted under the direction of Luis Peña, with cinematography by Todd Blubaugh and still imagery captured by Aaron Brimhall, Josh Kirpius, and Buddy Wilinski. The project was led by Executive Producer Todd Aldridge, Creative Director John Cain, and Photo Producer Scott Topher.

This episode pushed our team—and our riders—into some truly wild conditions. We filmed along Kyhv Peak, catching the road just after a light snowfall. Production paused while our team waited for ice to clear, giving us a narrow window to safely capture the ride. Later, on a remote Utah ranch, we arrived to a landscape blanketed in fresh snow. Our stunt rider carved through unpredictable terrain, navigating technical, icy lines and crossing a frigid river that became one of the episode’s most memorable moments.

The result is a piece that reflects exactly what the title promises: the freedom, grit, and thrill of riding beyond boundaries.